The role of Funchal City Council is determinant in the quality of the tourism product of a region. It is at the local level that experiences are lived. The motto of the Portuguese Tourism Board is Receiving Well, offering a good tourist product and unique experiences. We know that it is at the local/municipal level that tourists perceive whether or not they are well received, so the responsibility of municipalities in this matter is great.
A holistic vision of the tourism product is needed, which increasingly has to be based on excellence and differentiation. New sensations and strong emotions are what today’s tourists most seek.
Municipal Tourism Strategy
